Creative Strategy
DC Comics Fandome
IP Recognition and Measurement in User Generated Content (UGC) .
Focused Use Cases
Trend Volume Tracking
True measure User Generated Content (UGC)
IP Patterns emerging in UGC
Fandome Measurement & Breakdown
Fandome Brand & Topic Share of Voice
IP Breakdown in Fandome Content
Batman dominated the character IP for the event.
During this event, the new Batman trailer dropped, but a Black Adam sneak peak did not generate a similar volume of UGC.
41.49%
BATMAN
2X
higher
7.78%
Superman
7.40%
The Flash
6.40%
BLACK ADAM
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